First of all I am so grateful to Bobcat PRSSA and GCSU SGA for helping to fund this trip to Washington, DC giving me a chance to soak up so much knowledge, expand my contacts, and steer my future career. This experience was such a wonderful tool.
The trip to DC was quite a trip. Not only were we there for our 12 hour days of workshops, speeches, and group meetings; We spent our nights exploring rich American history of the U.S. capital. Oh, and an hour in line at Georgetown Cupcake. Trust me, the Salty Caramel flavor cupcakes are well worth it.
Over the next couple of weeks I will be posting about individual lectures and speeches which I listened to while at the convention. First, I would like to write about the speech given the first day of the conference given by Jim Margolis. GMMB's Margolis worked on President Obama's 2008 campaign.
Margolis took us through how the campaign came to be, as well as what it meant. The focus of this campaign: CHANGE. A great part of his speech was about how Obama's campaign was unlike any other past campaign in the way that it truly embraced the online audience (social media as well as websites), from children to teens to adults. The campaign was very technology fueled. This is how Obama created a movement. An iPhone app was even created in order to show supporters how many people were being reached on a daily basis who were exposed to the beliefs of the candidate. Not only did his iPhone app and website help to fuel the campaign, over 442,000 user generated videos were created! Perhaps the most powerful and memorable video was the "Yes We Can" video with Will I Am.
Obviously Jim Margolis's efforts and campaign designs have not been in vain...
He is currently working on the Barbra Boxer campaign in California.
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