On Thursday, September 30, I attended Shadow Day. Students from Georgia were assigned to various PR agencies, corporate PR groups, and Non-profits. I was placed at Porter Novelli, a PR agency in Buckhead. Upon arriving at PN, we were seated in a conference room where we met Tia Jackson, the HR Manager for Porter Novelli. Throughout the afternoon we listened to several presentations about topics ranging from today's marketing mix to corporate crisis management. Learning about how very diverse the projects which PN's employees work on was a great indicator of how a day in the office at the agency could go. Previous interns turned employees explained to us the types if duties they are given while they were interning. Responsibilities included maintaining the intern blog, and also, and more unexpectedly, working side-by-side with the agency's employees on accounts on the very first day. They explained that they felt as if they were part of the team right away and that their input was as important as any other employee's. I really enjoyed hearing from the interns about how much they enjoyed being interns for PN. As explained, working for an agency first is the best way to enter the PR world. Why? I understood that because of the various projects which you are given. You are expected to work on more than one account at a time.
I am not sure where the future will take me, but I will not rule out an agency for any reason. Thanks to Porter Novelli for the experience they provided us!
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