What is this SPINdustry all about?

So I've only caught one episode of this show, but SPINdustry, Kim Kardashian's newest endeavor, is a new show on E! The show features Jonathan Cheban and Simon Huck in some of their 'adventures' thanks to their PR firm, Command PR, based in LA. I've watched episodes of Kell On Earth on Bravo, a show focused on People's Revolution, a fashion PR firm. Kell on Earth has never gone as deep as SPINdustry has with just one episode. The episode that I caught showed a last minute event that the firm had to throw together. Sugar Factory, a couture lollipop company, needs a PR event thrown together in about 24 hours and needs a celebrity to be the face of this short-lived 'campaign.' Mel B to the rescue. I liked that this episode showed the behind the scenes un-glammed side of PR where people have to literally show up to an event in heels with one hour till opening, and are expected to drag carpets and other heavy components to the event for set up. The PR world and PR events aren't all glam. There is a lot of labor and hard work that goes into them. Recently my PR Admin class has learned this, as we've spray painted and cut circles out of foam board for an upcoming event. In PR, you do what you have to in order to get the job done, even if it's manual labor in heels and a dress. The show also showed how full-time of a job the industry is. You live, sleep, eat, and breathe your job. I love that it keeps you busy and there is never a dull moment. Ok, maybe there are a few dull moments, but there is always something that needs to be done.