Though I have never prevously studdied it, last week a gained a bit of insight into the world of international public relatons. Two main focuses of international pr are globalization and cultural differences. A company needs to be able to launch a pr campaign that can extend globally.
First, what exactly is International Public Relations? ****The planned and organized effort of a company, institution, or government to establish a mutually beneficial relationship with the publics of other nations.
What are some essentials here? 1)The sense of globalization(extending outside of our walls), 2) The sense of localization, 3) Understanding of cultural differences(screwing up here could ruin a relationship and cause crises).
What is Glocalization: The process of tailoring products or services to different local markets. Why is this important though? The product can be changed to fit the needs, customs, laws, etc. of the consumer. It is changed to meet the needs of a locality. One glocalization example brought up was McDonalds. The restaurant has locations all around the world, however the menu is varied in the different localities to fit the culture and the dietary wants and needs of the consumers there. For example, in Germany, McDonalds serves beer, and in Hong Kong McDonalds serves patties of meat between paddies of rice, a staple in that locality. Perhaps if McDonalds didn't cater to the consumers of different localities it wouldn't be so successful.
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