Mean In Green

1. What was your event? Describe it, all elements, name your contacts, and describe how you planned the day to work out.


-My event was called Salsa on the Sixth. I asked Adela Valcea of the GC&SU Salsa & Latin Dance Club to ask the members of the club if they would like to perform the half time show at the games. Since the club is currently in great need of more members, they decided performing an original routine would probably excite the students, so they would want to join the club. I requested that the club set up a table with a banner, some brochures, and some decorations at the front of the centennial center where people enter the game. I met with Adela and helped her design a flyer about their club which listed some upcoming events, the meeting schedule and location, etc. I asked Al Weston exactly how much of the half time's time the club would have to perform. With only 3 minutes, the groups routine they had been working on would have to be cut. Why though? Well, after having to get the female dancers shoes approved by Patty Weimer, we found out that since the gym flooring is so expensive and fragile, we would have to move out 16 mats for the dancers so that they would be able to wear their dancing shoes. I would have to get 10 people to help me move the heavy protective mats, not including the dancers because the dancers would have to walk out onto the floor barefoot and then once the mats were in place, fasten their shoes for the performance. We managed to get both sets of 8 mats( we needed one set for each of the 2 couples who were dancing, one facing each side of the gym's audience) out on the floor in a little over a minute. The women's game performance went flawlessly but was more of the test run for the men's game because during the men's game, the former cleer leaders who were in town for a reunion, were to be named, as well as the sassy cats performance which also occurred in the women's game. It was executed flawlessly.



2. Was it a success? How do you know that? What forms of measurement did you use to assess your success?

-About 500 people attended the game. For a Saturday, I think that turnout is large. The stands looked semi-filled. The crowd was loud. The feedback I got from about 15 people who I spoke to who attended was positive. As for the Salsa Club, I'm not sure if their performance helped to boost attendance or not.


3. What was the best takeaway learning moment you got from your event?

-Make sure you get everything approved at least two weeks in advance, never the week of.


4. What is the one thing you wish you could do over?

-Put up a lot more posters around campus to publicize the event.


5. If you had to grade your event, what grade would you give it?


-A 95. The game was on a Saturday, yet the audience was still large. The audience reacted well to the energetic performance; It pumped them up. The half time entertainment took place within the allotted time.

6. What's your one best idea to keep "Mean in Green" ALIVE?

-Make sure that the brand is put on posters, shirts, swag, etc. Also, people who attend the games regularly such as the cheer leaders incorporate Mean in Green into their cheers. The fans learn the cheers, so if they cheer "Mean In Green" the fans will too.

What is this SPINdustry all about?

So I've only caught one episode of this show, but SPINdustry, Kim Kardashian's newest endeavor, is a new show on E! The show features Jonathan Cheban and Simon Huck in some of their 'adventures' thanks to their PR firm, Command PR, based in LA. I've watched episodes of Kell On Earth on Bravo, a show focused on People's Revolution, a fashion PR firm. Kell on Earth has never gone as deep as SPINdustry has with just one episode. The episode that I caught showed a last minute event that the firm had to throw together. Sugar Factory, a couture lollipop company, needs a PR event thrown together in about 24 hours and needs a celebrity to be the face of this short-lived 'campaign.' Mel B to the rescue. I liked that this episode showed the behind the scenes un-glammed side of PR where people have to literally show up to an event in heels with one hour till opening, and are expected to drag carpets and other heavy components to the event for set up. The PR world and PR events aren't all glam. There is a lot of labor and hard work that goes into them. Recently my PR Admin class has learned this, as we've spray painted and cut circles out of foam board for an upcoming event. In PR, you do what you have to in order to get the job done, even if it's manual labor in heels and a dress. The show also showed how full-time of a job the industry is. You live, sleep, eat, and breathe your job. I love that it keeps you busy and there is never a dull moment. Ok, maybe there are a few dull moments, but there is always something that needs to be done.

International Public Relations

Though I have never prevously studdied it, last week a gained a bit of insight into the world of international public relatons. Two main focuses of international pr are globalization and cultural differences. A company needs to be able to launch a pr campaign that can extend globally.

First, what exactly is International Public Relations? ****The planned and organized effort of a company, institution, or government to establish a mutually beneficial relationship with the publics of other nations.

What are some essentials here? 1)The sense of globalization(extending outside of our walls), 2) The sense of localization, 3) Understanding of cultural differences(screwing up here could ruin a relationship and cause crises).

What is Glocalization: The process of tailoring products or services to different local markets. Why is this important though? The product can be changed to fit the needs, customs, laws, etc. of the consumer. It is changed to meet the needs of a locality. One glocalization example brought up was McDonalds. The restaurant has locations all around the world, however the menu is varied in the different localities to fit the culture and the dietary wants and needs of the consumers there. For example, in Germany, McDonalds serves beer, and in Hong Kong McDonalds serves patties of meat between paddies of rice, a staple in that locality. Perhaps if McDonalds didn't cater to the consumers of different localities it wouldn't be so successful.

Stand Out In A Stack

How can you make your resume stand out to employers? I've been learning some tricks of the resume trade. These are some of the top recommendations that I have:
Brand yourself! By creating an eye catching,original logo, employers have a better chance of remembering you. If they see your brand, they associate it with you and the credentials that they learn you posses once they look over your resume. Branding yourself helps to sell yourself, like a brand logo for a company is what people associate with hat company When people see an upper-case H inside of a square, they think of Honda. Now only do they think of Honda, though, they associate what Honda sells, automobiles. Branding yourself means picking a design that you could associate yourself with. If you like fashion, pick something that has to do with fashion. If you like music, pick something that has to do with music like a music note. Branding yourself doesn't extend to a resume. To successfully brand ones self I believe that it is important to incorporate that brand in to other self promotional items such as business cards. And no, branding doesn't end at a logo. For example I recently received a business card from a PR professional for MS&L that had a quote that said "We're not living the good life unless we're fighting the good fight..." I personally like that she had this meaningful quote, however I do believe that it is a bit long. She is a great idea of how to brand yourself because her business cards and her twitter all have the exact same picture of a daisy, the same colors, etc. Though I have not seen her resume I can expect that it has a daisy incorporated into it. second thing to consider is the color of your brand. If you plan on using a neutral-colored paper, choose a brand logo that has a tad bit of color in it. Another important thing which is a no-brainer is nice paper. If you put your resume, the piece of paper that encompasses all of your greatest achievements all in one place, on nice paper, it shows that you are proud of it and it is something of value to you; It is something you care about it. Remember, paper can stand out in a good way or a bad way: neon green paper v. neutral-colored professional grade paper.