PR In Action

On Aprl 21 Digital Bridges Milledgeville held an open house. They invited community members into the Knight Community Innovaton Center for not ony a tour and free food, but to learn more about the program and what resources are available for free at the center.

Various student groups from Georgia College manned booths set up to teach event-goers about their various platforms which they were promoting as projects within Digital Bridges throughout the current semester.

The groups ranged from everything from a group who wanted to teach Milledgeville how to be healthy, to teaching the locals the ways to support local businesses by shopping locally.

The event also featured a pizza buffet, free ice cream, chicken wings, and lemonade. Also, the first 100 people received a free flash drive.

I think that by holding an event like this, public interest is generated.

The following video clip captures a glimpse of the event:

Athletic Auction SWOT

Mean in Green, We did it! It's finally over, and boy do we have some gorgeous pictures to prove it. We helped athletics raise over 30 grand. Pat yourselves on the back kiddos. Of course, there are always things that could have been made better, but with our budget and the small amount of people we have, we really put this together nicely.


Strengths:

- Centerpieces and Swag Baskets were AWESOME!

- We had so many elements of our theme in our event. Everything from popcorn baskets to the red carpet to a scene from a movie, everything tied together so well

- As a group, we've really got all of the bases covered. Some of us are very tactile-ish creative as in making the centerpieces and some are creative on photoshop

- We had everthing done before the event took place. We did things the day of, but no construction




Weaknesses:

- As for the Walk of Fame, the guests didn't really want to walk it for the most part. They actually complained about having to walk down it because it was "out of their way."

- The balloon arch kept blowing over(we should have anchored it to the ceiling)

- We spent a LOT of time building the mural and nobody but us seemed to enjoy it

- We didn't have every single thing bought by the week of. We thought of a lot of last minute things that weren't on the original budget such as popcorn and candy for the buckets and extra lumber

- The Athletic Department didn't provide as much help the morning of the auction as I had expected




Opportunities:

- Raised over $30,000.00 for GCSU Athletic Scholarships

- We didn't realize the opportunity before the event, but we ended up selling some of the stars from the walk of fame

- The use of on-campus departments such as art helped us remain in our budget with amazing results

- We as PR students completed, from start to finish, our first large-scale event, congrats!



Threats:

- the economy isn't great right now, so people aren't as willing to splurge

- I feel the event was publicized a bit late because the programs kept getting changed(it wasn't really in our hands though)

- The work days weren't always convenient for all members to attend

- The class time wasn't always enough to finish large scale projects such as the centerpieces which had to be done in many class periods




All in all, I am so proud of the event. It went off without any mishaps. We all learned so much from this process that we can take away and use in our future careers and in future projects. Mean in Green! Mean in Green! Mean in Green!